Meet the first patient to receive a crowdfunded medical treatment.
We wanted to test if crowdfunding was viable and to develop key techniques for running a crowdfunding campaign.
In particular this campaign would involve building an audience base quickly from scratch and challenge the traditional way that scientific research is funded.
From researching social media use across Africa to collaborating with Universities or corporate partners to test the latest technology, we're always conducting Fieldcraft Studios Test Lab projects.
We then bring that knowledge and experience to our clients.
The most successful medical crowdfunding campaign in web history
For iCancer we joined forces with author Alexander Masters and Dominic Nutt, media consultant and neuroendocrine patient (NET), to launch a crowdfunding campaign to raise £2million for a potential cancer therapy.
The cancer-busting virus, which if successfully developed could significantly extend the lives of NET (Neuroendocrine Tumor) patients, the same cancer that killed Steve Jobs.
The treatment, developed by the prestigious Uppsala University, Sweden, was sitting in a freezer untested for lack of just £2million.
When we saw your iCancer campaign go up everybody in the office took notice because it’s new.
Danae Ringleman, CEO Indiegogo (crowdfunding platform)
We create campaigns that build a symbiotic relationship between social media and traditional media with each working as a force multiplier.
For iCancer we developed and implemented the campaign. This included strategy, content and public relations.
The crowdfunding campaign launched on the first anniversary of Steve Jobs passing and the donations immediately started flooding in.
From a standing start we quickly brought together global community of people who recognised their collective ability to bypass global pharma and fund medical treatments themselves.
We achieved significant national and international coverage including Radio 4 Today, Financial Times, Telegraph, The Guardian and Mashable and Nature Magazine among many others.
We also received huge celebrity support on Twitter.
Most interesting was the rich and vocal debate we sparked in the cancer research community with our new approach to funding research.
We announced in the Telegraph on June 15th 2013 that we had reached our £2million goal, eight months after the campaign launched.